Converting Trade Show Visitors into Qualified Pipeline Through Targeted Digital Touchpoints
A strategic Account-Based Marketing system built around trade show participation, combining pre-event targeting, on-site engagement tracking, and post-event nurture sequences. This approach identifies high-value accounts attending industry exhibitions in Asia Pacific, delivers personalized content across LinkedIn, email, and retargeting channels, and accelerates prospects from booth visit to sales conversation. Typical results include booked 47 qualified meetings, 40% reduction in sales cycle length, and 18% lead-to-opportunity rate compared to traditional trade show follow-up.
TMTS International Media Exposure Plan: 4.39 Million Impressions Across 9 Global Markets
A strategic media exposure workflow for TMTS (Taiwan International Machine Tool Show), coordinating press releases, digital campaigns, and trade publications across 9 key markets including USA, Germany, Japan, China, India, Southeast Asia, Turkey, and Latin America. This multi-channel plan achieved 4,391,105 total impressions, positioning Taiwan's machine tool manufacturers in front of qualified international buyers before, during, and after the exhibition.
TaipeiPLAS International Media Strategy: 100,000+ Impressions Across 8 Key Plastics & Rubber B2B Markets
A targeted media exposure strategy for TaipeiPLAS (Taipei International Plastics & Rubber Industry Show), deploying digital campaigns, industry publications, and press outreach across 8 major B2B markets including USA, Germany, Japan, China, India, Southeast Asia, Turkey, and the Middle East. This coordinated approach delivered 100,000+ subcribers, connecting Taiwan's plastics and rubber machinery manufacturers with qualified international buyers and distributors seeking injection molding, extrusion, and recycling equipment solutions.