Case Studies
Our case studies demonstrate how manufacturers from Europe, Middle East, India & Central Asia overcome local distribution barriers in China, Japan, Korea & Southeast Asia using data-driven digital campaigns and trade show integration.
We coordinated with logistics and payment partners to build localized storefronts and multilingual support.
Trade Show Advertising: Qualified Pipeline
The Challenge: Entering a fragmented Asian market with zero brand equity is costly. The client needed to bypass general awareness campaigns and go straight to booking meetings with key decision-makers.
The Strategy: We rejected the idea of creating "random content" for general audiences. Instead, we executed a precision Account-Based Marketing (ABM) strategy anchored around a major regional trade show. By treating the event as a data-capture hub and immediately triggering a targeted follow-up sequence, we ensured no lead went cold.
The Outcome: This approach successfully generated 4.39M impressions across 9 markets, creating a pipeline of Marketing Qualified Leads (MQLs) and securing face-to-face meetings with top-tier OEM buyers.
SEO for Global B2B: Turning Traffic into Qualified Inquiries
The Challenge: A client had strong website traffic but mostly low‑quality inquiries—students, competitors, and casual catalog requests with no purchase intent. Sales wasted hours qualifying dead ends, and marketing couldn’t prove ROI.
The Strategy: We shifted from volume to qualification, rebuilding lead capture end‑to‑end. UX and keyword targeting were refined to attract procurement decision‑makers. Generic “Contact Us” forms were replaced with intent‑based landing pages asking company size, budget range, and timeline. CTAs changed from “Learn More” to “Request a Proposal” to raise engagement standards.
The Outcome: In 90 days form submissions fell ~40% while qualified distributor and OEM inquiries doubled, shortening sales cycles and creating a predictable pipeline.
InquiriesCross-border Trade: Market Validation & Channel Setup
The Challenge: A manufacturer wanted to test real buyer demand in Asia before committing to a full local operation — but lacked local payment options, multilingual support, and a way to measure true purchase intent.
The Strategy: We coordinated with fulfillment and payment partners to launch a localized storefront, set up multilingual buyer support, and tracked conversion metrics to validate demand.
The Outcome: Within 12 months, the pilot confirmed strong repeat purchase behavior (11% repeat rate) and justified the client's decision to invest in a dedicated Asia operation.
Contact Us
End-to-end market entry solutions for machinery & component manufacturers expanding into Asia.
Email: info@charlemange.com
WhatsApp: Join my official WhatsApp
Address: Xitun District, Taichung City, Taiwan
Contact Form
© 2026. All rights reserved.